definitions
Philosophy
The study of fundamental questions about existence, knowledge, values and reason. It uses critical thinking to ask “big questions” like “what is right or wrong?” or “what is real?”
Psychology
The study of the mind and behaviour, focusing on thoughts, emotions and experiences.
→ the resulting thoughts, feelings and behaviours to… everything
Biology
The study of all living things (animal, plant, microbe). It examines their structure, function, growth, origin and evolution.
Cognitive Science
The study of how the mind works, focusing on thinking, memory and decision-making.
→ how does the mind process information
Neuroscience
The study of the brain and nervous system itself, its biology, chemistry and physical structure.
Behavioural Science
The study of why people make the choices they do, often by observing their actions in the real world.
→ combines psychology, economics, sociology
Sociology
The study of groups, societies and social systems. It focuses on how people interact with each other and how societies are organised and change.
cognitive biases
Information overload, lack of meaning, the need to act fast, and figuring out what needs to be remembered for later.
There are 4 categories of problems that our brains have evolved to deal with over time:
- information overload: too much info sucks, so we aggressively filter — with our existing mental models.
- noise becomes signal
- ambiguity: lack of meaning is confusing, so we fill in the gaps — with our existing mental models.
- signal becomes story
- speed: need to act fast in order to survive, so we jump to conclusion.
- stories becomes decisions
- memory: this isn’t getting easier, so we try to remember the important bits
- decisions inform our mental models of the world.
… some definitions first, as always
- Cognitive: relating to mental processes like thinking, learning, remembering and reasoning.
- Bias: systematic, predictable inclination, tendency or prejudice for or against something (person, group, idea) — often leading to unfairness or error
- Cognitive bias: a predictable mental shortcut error, it’s a systematic pattern of deviation from rational thinking or norm, caused by our brain’s simplified information-processing strategies.
- Heuristics: the mental shortcuts or “rules of thumb” themselves. They are simple, efficient thinking strategies that allow for quick judgments.
- Fallacy: a logical error in reasoning that makes an argument invalid, even if it seems convincing.
Why do cognitive biases occur? The root of it:
- Our brain is wired to simplify information processing through filters shaped by our experiences and preferences, our beliefs
- This filtering is actually a coping mechanism that allows us to quickly prioritise and process large amounts of info
- → decision-making yes
- but rational decision-making? nah…
Let’s explore those 4 type of problems more in depth
I. 4 types of life problems
i. Information overload
→ too much info in the world, we have no choice but to filter almost all of it out…
→ some brain tricks
- we notice things that are already primed in memory or repeated often
- bizarre/funny/visually-striking/anthropomorphic things stick out more than non-bizarre/unfunny things
- we notice when something has changed
- we are drawn to details that confirm our own existing beliefs
- we notice flaws in others more easily than flaws in ourselves
ii. Ambiguity
→ not enough meaning in life, things, but we need to make sense of it in order to survive
→ now that the information load is reduced and filtered, we need to connect the dots and fill in the gaps with stuff we already think we know
→ update the mental models of the world
- we tend to find stories and patterns even in sparse data
- we fill in characteristics from stereotypes, generalities, prior histories
- we imagine things and people we are familiar with or fond of as better than things and people we are not familiar with or fond of
- we simplify probabilities and numbers to make them easier to think about
- we think we know what other people are thinking
- we project our current mindset and assumptions onto the past and future
iii. Speed
→ it’s a survival and intuitive mechanism, we need to do our best to assess the situation, make decisions, simulate the future, act accordingly, …
- in order to act, we need to be confident in our ability to make an impact and to feel like what we do is important
- in order to stay focused, we favour the immediate, relatable thing in front of us over the delayed and distant
- in order to get anything done, we are motivated to complete things that we have already invested time and energy in
- in order to avoid mistakes, we are motivated to preserve our autonomy and status in a group,
- and to avoid irreversible decisions, we favour options that appear simple or that have more complete information over more complex, ambiguous options
iv. Memory
→ with all that information and a finite memory space to use for the better, we need to make constant trade-offs around what we try to remember and what we forget
→ we prefer generalisations >> specifics because they take up less space
→ when there are too many details, we select those that stand out, discard the rest
→ and what we save here, is gonna inform our filters related to “too much information”, and what comes to mind when we need to make sense of things and “fill in the gaps”
⇒ self-reinforcing process
- we edit and reinforce some memories after the fact
- we discard specifics to form generalities
- we reduce events and lists to their key elements
- we store memories differently based on how they were experienced
II. list of biases by problem
1. too much information
→ too much info in the world, we have no choice but to filter almost all of it out…
→ some brain tricks
- we notice things that are already primed in memory or repeated often
- bizarre/funny/visually-striking/anthropomorphic things stick out more than non-bizarre/unfunny things
- we notice when something has changed
- we are drawn to details that confirm our own existing beliefs
- Confirmation bias
- Congruence bias
- Post-purchase rationalisation
- Choice-supportive bias
- Selective perception
- Observer-expectancy effect (Experimenter’s Bias)
- Observer effect (Hawthorne Effect)
- Expectation bias
- Ostrich effect
- Subjective validation
- Continued influence effect
- Semmelweis reflex
- Bucket error (Extension Neglect)
- Law of narrative gravity
- we notice flaws in others more easily than flaws in ourselves
2. not enough meaning
→ not enough meaning in life, things, but we need to make sense of it in order to survive
→ now that the information load is reduced and filtered, we need to connect the dots and fill in the gaps with stuff we already think we know
→ update the mental models of the world
- we tend to find stories and patterns even in sparse data
- we fill in characteristics from stereotypes, generalities, prior histories
- we imagine things and people we are familiar with or fond of as better than things and people we are not familiar with or fond of
- we simplify probabilities and numbers to make them easier to think about
- we think we know what other people think
- we project our current mindset and assumptions onto the past and future
3. need to act fast
→ it’s a survival and intuitive mechanism, we need to do our best to assess the situation, make decisions, simulate the future, act accordingly, …
- in order to act, we need to be confident in our ability to make an impact and to feel like what we do is important
- Overconfidence effect
- Egocentric bias
- Optimism bias
- Social desirability bias
- Third-person effect
- Barnum effect (Forer effect)
- Illusion of control
- False consensus effect
- Dunning-Kruger effect
- Hard-easy effect
- Illusory superiority (Lake Wobegone effect)
- Self-serving bias
- Actor-observer bias
- Fundamental attribution error
- Defensive attribution hypothesis
- Trait ascription bias
- Effort justification
- Risk compensation (Peltzman effect)
- Armchair fallacy
- in order to stay focused, we favour the immediate, relatable thing in front of us over the delayed and distant
- in order to get anything done, we are motivated to complete things that we have already invested time and energy in
- in order to avoid mistakes, we are motivated to preserve our autonomy and status in a group,
- and to avoid irreversible decisions, we favour options that appear simple or that have more complete information over more complex, ambiguous options
4. what should we remember
→ with all that information and a finite memory space to use for the better, we need to make constant trade-offs around what we try to remember and what we forget
→ we prefer generalisations >> specifics because they take up less space
→ when there are too many details, we select those that stand out, discard the rest
→ and what we save here, is gonna inform our filters related to “too much information”, and what comes to mind when we need to make sense of things and “fill in the gaps”
⇒ self-reinforcing process
- we edit and reinforce some memories after the fact
- we discard specifics to form generalities
- we reduce events and lists to their key elements
- we store memories differently based on how they were experienced
III. problems → solutions_problems
on top of the four types of life problems,
our solutions to these problems have problems of their own:
- Information overload → Filter out most of it ⇒ We don’t see everything.
Some of the information we filter out is actually useful and important. - Lack of meaning → Fill in the gaps ⇒ Can generate illusions.
Imagination, assumptions, false meaning, interpretations, stories. - Need to act fast → Jump to conclusions ⇒ Can be seriously flawed.
Quick decisions can be unfair, self-serving, and counter-productive. - Limited memory capabilities → Make trade-offs ⇒ Our memory reinforces errors.
Accumulated error since what we decide to store makes 1-2-3 more biased, and so on.
so what to do?
- keep in mind the 4 types of problems, along with the problems of their solutions
- → to understand and notice our own biases more often
- accept that nothing can make those problems go away fully
- accept the fact we are permanently biased but that there is room for betterment
list en vrac (~200)
Abilene paradox
def: when a group collectively decides on a course of action that no individual member truly desires, due to failure to communicate objections
→ e.g. group of friends agrees to go to restaurant X while nobody actually wants this, but everyone thought others do
Absent-mindedness
def: lapse in attention that leads to memory failure, often due to automaticity or divided attention
→ e.g. walk into a walk to get your keys but immediately forget why you’re there because you were thinking about something else
Actor-observer bias
def: explaining one’s own behaviour by situational factors but others’ behaviour by their personality (→ a form of Fundamental attribution error applied to self vs. others)
→ e.g. you are late → “the traffic was horrible” (external, situation) vs. someone else is late → because they are “irresponsible” (personality, internal)
cf. Self-serving bias or Ultimate attribution error
Ambiguity bias
def: tendency to prefer known risks over unknown risks, even if the known risk is objectively larger
→ e.g. bet with known 50% to win 100€ >>> unknown probability to win the same 100€ even tho it could be between 0-100%
Anchoring
def: tendency to rely too heavily on the first piece of information offered (the “anchor”) when making decisions or estimates
→ e.g. seeing a product originally priced at 100$ discounted to 70$ makes it feel like a great deal even if the product true value is way lower (50$) — the 100$ “anchored” the perception
reminds me of Availability heuristic a bit
Anecdotal fallacy
def: using a personal, emotionally charged story to draw a general conclusion, overriding statistical evidence
→ e.g. my grandpa smoked a pack a day and lived to 95, so smoking isn’t dangerous
reminds me of Insensitivity to sample size in the sense that it feels like too “shallow” generalisation
Anthropomorphism
def: attributing human traits, emotions or intentions to non-human entities
→ e.g. thinking your cat is “plotting revenge” because it knocked a glass off the table, or describing a storm as “angry”
Appeal to novelty
def: argument that something is better or more correct simply because it’s new, modern or innovative
→ e.g. “we should replace our reliable software with this new app because it’s the latest thing, must be better since it’s newer”
Appeal to probability fallacy
def: assume that if something is possible, it’s likely or inevitable
→ e.g. “there is a small chance the project fails, so it’s definitely going to fail”
Argument from fallacy
def: incorrectly conclude that because an argument is fallacious, its conclusion must be false; while the conclusion might still be true for other reasons
→ e.g. “your argument for recycling has a logical flaw, therefore recycling is pointless”, while the flaw in the argument doesn’t prove the conclusion wrong
Armchair fallacy
def: being overconfident in criticising others’ actions or decisions, even if we are not in a position to actually criticise them
→ e.g. watching a historical documentary and thinking “yeah that general was an idiot for that decision”, ignoring the actual circumstances of that situation (and also judging in hindsight, from the comfort of your armchair…)
Attentional bias
def: paying more attention to certain things while ignoring others
→ e.g. when you’re hungry, you’ll more easily notice food and restaurant you pass by
Authority bias
def: tendency to attribute greater accuracy to the opinion of an authority figure and be more influenced by it, regardless of content
→ e.g. uncritically accepting a medical claim because a famous and successful TV show figure said it, rather than a doctor or a scientist
Automation bias
def: natural tendency to over-rely on automated systems (GPS, spellcheck) which can lead to ignoring contradictory information or common sense.
→ e.g. driver blindly following GPS into a lake because it said to turn, despite seeing the water ahead
Availability heuristic
def: judging the likelihood of events based on how easily examples come to mind
→ e.g. after seeing news reports about plane crashes, you might overestimate the danger of flying even though driving is statistically riskier
Baader-Meinhof Phenomenon
def:
→ e.g.
Backfire effect
def: when presented with evidence that contradicts a deeply help belief, one may reject the evidence and become even more convinced of their original belief
→ e.g. sb believes a conspiracy theory doubles down on their belief when shown factual articles debunking it, claiming that the articles are fake or wrong
Bandwagon effect
def: tendency to do or believe things because many other people do or believe the same thing (basically sheep mode 🐑)
→ e.g. buying a viral product because “everyone has it”, or supporting a political candidate just because polls show they are leading
Barnum effect (Forer effect)
def: tendency to accept vague, general personality descriptions as uniquely accurate for oneself
→ e.g. reading horoscope and thinking this describes you perfectly, ⇒ astrology, fortune telling, aura reading and some types of personality tests even!
very similar to Subjective validation, but maybe here is specifically for personality descriptions
Base rate fallacy
def: ignoring general background/statistical info (base rate) and focusing only on specific case information
→ e.g. assume quiet, introverted person must be a librarian vs. salesperson, ignoring the base rate fact N_salesperson >>> N_librarian (so… it’s actually more likely that person is a salesperson given the base rate info)
Belief bias
def: tendency to rely on our pre-existing beliefs to evaluate a conclusion, which leads to overestimate the validity of a credible conclusion, independently of its true logical validity
→ e.g. all birds can fly (belief), penguins are birds (belief too) ⇒ penguins can fly (ccl), which is false but it feels intuitively true
Bias blind spot
def: recognising cognitive biases in others while failing to see them in oneself
→ e.g. a manager thinks their team is biased against new ideas but believes their own assessment of those ideas is perfectly objective
Bike-shedding effect (Parkinson’s Law of Triviality)
def: tendency for a group to give disproportionate weight to trivial issues while avoiding complex important ones
→ e.g. company meeting spending 45 min debating font style vs. 5 min on annual budget… the reason is because it’s easier to do this
Bizarreness effect
def: the tendency for bizarre, unusual or absurd information to be more easily remembered than ordinary information
→ e.g. def remember better the fun, bizarre, unique and quirky people than “ordinary” ones
Bucket error (Extension Neglect)
def: ignoring the duration of an experience and focusing only on its peak (or end) intensity
→ e.g. rating a week-long vacation as “bad” because of a terrible flight home, while ignoring six great days overall
but very much the same as Peak–end rule or Duration neglect
Cheerleader effect
def: tendency to perceive individuals as more attractive when they are seen in a group than when seen alone
→ e.g. someone appears more attractive in a group photo on social media vs. individual profile picture
Chesterton’s fence
def: a principle that states “Do not remove a fence until you know why it was put up in the first place.” i.e. understand the state of things before you act
→ e.g. removing some ugly and seemingly useless protections without considering they actually served a crucial purpose
Choice-supportive bias
def: remembering one’s chosen options as better than they were and the rejected options as worse
→ e.g. after choosing car A over car B, you recall car A’s ride as “smooth and quiet” vs. car B’s “noisy and bumpy” — even though they were objectively similar in this regard
Clustering illusion
def: seeing patterns or clusters in truly random data
→ e.g. believing a basketball player has “hot streaks” of baskets when their shots are statistically random
Cognitive dissonance
def: psychological discomfort we experience when we hold two or more conflicting beliefs, attitudes or values simultaneously → and we tend to avoid this clash
e.g.
- action: someone tells a lie,
- feeling: feels uncomfortable about it,
- thought/belief/value: because they fundamentally see themselves as an honest person
e.g.
- belief: animal cruelty is wrong
- another thought: but also it’s yummy
- feeling: conflicting, guilt, discomfort
signs of cognitive dissonance:
- feeling uncomfortable or anxious
- justifying or rationalising behaviour
- avoiding new information
- selective memory
- downplaying the importance of the conflict
types of cognitive dissonance:
- belief disconfirmation
- induced compliance
- effort justification
- post-decisional dissonance
⇒ this happens when there is psychological discomfort between our beliefs, most commonly when beliefs don’t align with actions
how do ppl deal with these discomforts?
- change actions to align with beliefs
- beliefs/attitudes: be healthy and lose weight
- misaligned actions: couch potato → cognitive dissonance
- aligned actions: physical activity to be healthy
- change beliefs to align with actions
- actions: physical activity to be healthy and look good
- misaligned beliefs/attitudes: have an fitness influencer’s body to be healthy and look good → cognitive dissonance because unrealistic goal
- aligned beliefs/attitudes: body image and health expectations changed
- avoiding, disillusion instead of solving
- distraction with quick and intense dopamine shots to feel better : D
- rationalisation → trying to justify our behaviours, actions, beliefs, telling ourself it’s not that bad, not that misaligned,
at the end, you have to face one of them, choose wisely:
- anxiety and discomfort from the cognitive dissonance and disillusion
- anxiety and discomfort from change and growth and the unknown
so… what can we do to fight against this cognitive dissonance that seems to eat us away?
the main weapon should be integrity, which is the opposite of dissonance.
⇒ to have integrity means to be aligned with your values, your actions, your words.
so be aware and seek out those moments where you find excuses to justify an action or a belief, a dissonance, or if you feel stressed, frustrated, anxious
and make an honest assessment whether you’re aligned or not, and if not, what can you do? what do you want?
choose what’s right for you, not what feels easy or comfortable.
Confabulation
def: unconsciously creating fabricated or distorted memories without the intent to deceive, to fill in gaps in memory
→ e.g. after a car accident, you vividly “remember” the other car running a red light even though it was actually green, your brain just created a logical cause to explain the crash and connect the dots
Confirmation bias
def: favouring, interpreting and recalling information in a way that confirms one’s preexisting beliefs
→ e.g. a person who believes left-handed ppl are more creative only notices and remembers creative left-handed individuals, while ignoring uncreative left-handers and creative right-handers
Congruence bias
def: over-relying on direct testing of a hypothesis while failing to test alternative hypotheses
→ e.g. if your car won’t start and you believe it’s a dead battery, you only test the battery and don’t consider the rest (fuel system, starter, ignition switch)
Conjunction fallacy
def: mistaken belief that a specific, detailed scenario (combining two events) is more probable than a single, more general one
→ e.g. judging that it’s more likely that “kevin is swe and likes plants” than just “kevin is a swe” (idk)
Conservatism
def: tendency to update one’s beliefs too slowly in the face of new evidence, clinging to prior beliefs
→ e.g. doctor continues to recommend old treatment despite multiple new studies showing a newer treatment is significantly more effective
Context effect
def: memory or perception being influenced by the surrounding situation, environment, or cues
→ e.g. can’t remember where you left your keys unless you go back to a situation / environment that is linked to this
(very much related to Cue-dependent forgetting)
Continued influence effect
def: continuing to believe misinformation even after it has been corrected
→ e.g. news report falsely names a person as suspect, then retracts it, the public will still associate that person with the crime
reminds me of the Anchoring
Contrast effect
def: enhancement (or reduction) of a perception (e.g. weight, colour, value) when compared with a recently observed contrasting object.
→ e.g. indoor lights feel extremely bright after being in the dark for a while, i guess it’s not just cognitive, but also physiological
Cross-race effect
def: tendency to more easily recognise and distinguish between faces of one’s own racial group than those of other racial groups
→ e.g. european person sees all asian people faces as similar and difficult to distinguish
Cryptomnesia
def: memory bias where a forgotten memory returns without being recognised as a memory, and is mistaken as a new idea or thought
→ e.g. musician unknowingly recreate a melody they heard before, believing it is an entirely new and orignal composition
Cue-dependent forgetting
def: being unable to recall information without specific reminders or cues; memories are stored with specific cues (context, smell, mood, etc.) and we might fail to recall the memories without those cues
→ e.g. can’t remember the name of a person outside of the context you first met them
(very much related to Context effect)
Curse of knowledge
def: once you know something, it becomes very difficult to imagine what it’s like not to know it, leading to poor communication and overestimation of others’ understanding
→ e.g. a senior SE struggles to explain a technical problem to a junior, unknowingly using jargon and skipping basic steps they now consider obvious
Declinism
def: belief that a society/institution/field is in a state of decline compared to a romanticised past
→ e.g. insist that “music today is so much worse than it was” often overlooking the poor-quality music that was also produced then
Decoy effect
def: phenomenon where consumers change their preference between two options when presented with a third (= the decoy)
→ e.g. choosing the M menu instead of S or L seems more reasonable in terms of price and size
Defensive attribution hypothesis
def: attribute blame and root causes to victims of misfortune that might happen to you too, to reassure yourself it won’t happen to you
→ e.g. colleague is laid off, you think “it must be because they have been performing poorly” to distance yourself from the threat of being laid off too
Delmore effect
def: prioritise goals that are easier to articulate and to measure over goals that may be more important but are more vague
→ e.g. “read 10 pages a day” (easy to formulate + track) >> “develop a deeper understanding of the subject” which is more important but more difficult to frame and evaluate
Denomination effect
def: tendency to spend money more readily when it’s in the form of small denominations
→ e.g. more likely to spend 10x 5 bill on the same kind of purchase, even though it’s the same amount
Disposition effect
def: tendency of investors to sell assets that have increased in value too early and hold onto assets that have decreased in value for too long
→ e.g. “lock in gains” vs. hope it’ll recover, bounce back
Distinction bias
def: tendency to view two options as more different when evaluating them side-by-side than when evaluating them separately
→ e.g. when tasting two wines side-by-side, you might strongly prefer one and call the other “bad”, but if you drank them on different occasions, you might enjoy both equally and find the distinction minor.
Dunning-Kruger effect
def: bias where people with low ability at a task overestimate their ability while experts may underestimate theirs
→ e.g. novice chess player believes they could compete in a tournament and win while not even understanding the game’s depth yet
Duration neglect
def: tendency to ignore or give little weight to the length of an experience when evaluating it, focusing instead on its peak and end
→ e.g. 3-minute unpleasant sound is rather as worse than a longer 5-minute one that ends with a gentler note, the emphasis being on the duration aspect
similar to Bucket error (Extension Neglect)
Effort justification
def: tendency to attribute greater value to an outcome that one has put significant effort into obtaining
→ e.g. you value a piece of furniture you spent days assembling > identical, pre-assembled one you could have bought (exactly IKEA effect example btw)
Egocentric bias
def: tendency to rely too heavily on one’s own perspective when interpreting events or estimating others’ viewpoints
→ e.g. after a group project, you recall your own contributions more vividly + rate them as more significant vs. those of teammates
Empathy gap
def: underestimating how much emotions (our own or others’) influence behaviour
→ e.g. when you’re calm, it’s easier to underestimate how angry you will become in a stressful argument “i would never yell like that”
Endowment effect
def: valuing something you own more highly than an identical item you do not own, simply because you own it
→ e.g. you believe your used car is worth a lot more than what you would be willing to pay for that exact same car from someone else
Essentialism
def: belief that social groups (gender, nationality, …) have an innate, unchanging “essence” that determines the traits of all members
→ e.g. “women are naturally more nurturing”, “engineers are inherently less creative” as if these were biological facts rather than social or personal variations
Expectation bias
def: seeing what you expect to see, even if it’s not there
→ e.g. definitely similar to placebo effect, where you make yourself a home remedy for a headache, and it feels like it worked, but the headache simply went away on its own
reminds me of Placebo effect and Selective perception
Extrinsic incentive error
def: underestimate power of intrinsic (internal) motivation for others while overestimating the power of extrinsic (external) rewards like money or grades
→ e.g. a manager assumes employees work hard only for a year-end bonus, failing to recognise their genuine passion for the work and pride in their team
Fading affect bias
def: tendency for the emotions associated with negative memories to fade more quickly than emotions linked to positive memories
→ e.g. recall happiness of a past birthday party clearly, but the intense anger from an old argument feels distant and less sharp
vs. Negativity bias
False consensus effect
def: tendency to overestimate the extent to which others share one’s beliefs, attitudes, and behaviours
→ e.g. a fan of a niche music genre convinced most people also know their favourite bands
False memory
def: recollect an event that didn’t actually occur, or remembering it very differently from how it happened
→ e.g. vividly “remembering” getting lost in a mall, after hearing people talk about this, even though this never happened to you
Focusing effect
def: placing too much importance on one aspect of an event or decision while neglecting other equally as important
→ e.g. when imagining moving to a sunny city, you might focus almost entirely on the nice weather aspect and overlook a lot of other points (cost of living, distance from family, job prospects, cultural differences)
reminds me of Attentional bias or Base rate fallacy
Framing effect
def: drawing different conclusions from the same information depending on how that information is presented (e.g. a loss vs. a gain)
→ e.g. people are more likely to choose a medical procedure if told it has a “90% success rate” than if told “10% failure rate”, even though they mean the same thing… we are drawn to higher numbers, avoid loss, attracted to gains.
Frequency illusion (Baader-Meinhof Phenomenon)
def: noticing something for the first time and then seeing it everywhere
→ e.g. literally me with this hyrox thing now
Functional fixedness
def: limitation belief that an object can only be used in the way it is traditionally used
→ e.g. wrench = tool for turning bolts only, while this could also be used as a makeshift hammer
Fundamental attribution error
def: overemphasize personality-based explanations for others’ behaviour while underemphasizing situational influences
→ e.g. a stranger trips, you assume they are dumb and clumsy (internal) rather than considering the uneven pavement (external)
cf. Actor-observer bias or Self-serving bias or Ultimate attribution error
Gambler’s fallacy
def: believing that past random events influence future ones in independent processes
→ e.g. flipping a coin and getting “heads” five times in a row, believing that the next one has more chance to be “tail” even though it’s still 50/50 chance for each and every flip
Generation effect
def: information that you generate yourself is better remembered than information you simply read or hear
→ e.g. it’s easier to remember a mnemonics you come up with yourself, than simply read and try to absorb regular ones
Google effect (Digital amnesia)
def: also known as digital amnesia, it is the tendency to forget information that is readily available through search engines like Google → over-reliance on the digital world.
→ e.g. you don’t remember the dates of WWII, all good, “just google it”, or simply something else that is digitally accessible, like your friends’ addresses
Group attribution error
def: believe a group’s actions/outcomes directly reflect the personal attitudes of all its members, ignoring external constraints or decision rules
→ e.g. city council votes to raise taxes, belief that every council members personally wanted this even though this could have been a compromise or even highly influenced by other entities
Halo effect
def: a single positive trait (like attractiveness) positively influences the judgment of other unrelated traits
→ e.g. teacher assumes a well-behaved, attractive student is also intelligent and motivated, potentially grading their work more favourably
Hard-easy effect
def: overconfidence on difficult tasks, and underconfidence on easy tasks
→ e.g. more confident to pass the practical driving test vs. theoretical writing test, even though the first one is arguably more difficult for requires both knowledge and skill, while latter only requires knowledge
Hindsight bias
def: tendency, after an event has occurred, to believe one would have predicted or expected the outcome
→ e.g. after a sports game, you say “i knew they were going to win!” even though you were genuinely uncertain before kickoff
Hippo problem
def: tendency for a HIPPO (highest paid person opinion) to carry more weight in a decision
→ e.g. company launches a flawed product despite market research, engineering reports indicating it would fail, but just become the CEO liked the idea
Hofstadter’s law
def: observation that projects always take longer than expected
→ e.g. SE estimates a task will take 2 weeks, but it ultimately takes a month due to unexpected bugs and revisions
Hot-hand fallacy
def: believing that a person who has had success with a random event has a greater chance of further success
→ e.g. believing a basketball player who has made several good shots in a row is “on fire” and more likely to make the next one, even though each shot is still independent from the past ones
Humor effect
def: tendency to remember humorous information better than non-humorous
→ e.g. the memes, or reels that are funny vs. the very serious ones
Hyperbolic discounting
def: prefer a smaller, sooner rewards over a larger, later reward… and the inverse when rewards are closer to each other in time
→ e.g. you prefer 50 in a year
but also you prefer 100 in 5 years (pretty similar in time)
Identifiable victim effect
def: tendency to offer greater aid or feel more empathy when a specific, identifiable person is at risk than for a large, statistical group
→ e.g. donate generously to help a single sick child features in a news story, while ignoring broader charities that could help thousands with the same funds
IKEA effect
def: valuing things more highly because you partially created them or put effort into assembling them
→ e.g. you value that wobbly bookshelf you assembled more than a sturdier, pre-assembled one that costs the same
specific to furniture here, but otherwise similar to Effort justification which is more generic
Illusion of asymmetric insight
def: belief you understand other people better they understand you, or better than they understand themselves even
→ e.g. parents thinking they have their kid’s personality totally “figured out”, even better than their kid themselves
Illusion of control
def: overestimating one’s ability to control or influence events that are largely determined by chance
→ e.g. lottery player feels they have a “system” for picking winning numbers like using family birthdays, believing it increases their odds
Illusion of external agency
def: tendency to attribute the cause of one’s own thoughts/actions to external sources/influences rather than to oneself
→ e.g. after a car accident, you think “the car just turned on its own” rather than acknowledging you might have briefly lost focus
(basically blaming external things rather than yourself)
Illusion of transparency
def: overestimate the degree to which your internal thoughts, emotions and mental states are obvious to outside observers
→ e.g. during a presentation, you feel your nervousness is extremely visible to the audience, while they actually perceive you as calm and collected
Illusion of validity
def: overestimating one’s ability to interpret and predict outcomes from data, especially when patterns appear clear
→ e.g. stock trader feels overconfident in their predictive model after a few successful trades, neglecting the role of chance and future market volatility
reminds me of Anecdotal fallacy and Insensitivity to sample size — generalisation again
Illusory correlation
def: perceiving a relationship between two variables where none exists, or overestimating a weak one
→ e.g. believing that arthritis pain increases during rainy weather even though studies show no consistent correlation
Illusory superiority (Lake Wobegone effect)
def: tendency to rate oneself as above average in desirable traits or abilities
→ e.g. in survey, most drivers rate their driving skill as above average, which is statistically impossible
Illusory truth effect
def: believing information is true simply because it is repeated
→ e.g. propaganda 101, even if the facts are wrong, you might still stat being influenced by repeated information you’re exposed to
Impact bias
def: overestimate the intensity and duration of future emotional reactions to positive or negative events
→ e.g. believe that if you fail an exam, you’ll be devastated for months, when in reality you might feel better after a few days
Implicit associations
def: unconscious automatic link the mind makes between concepts (objects, people or ideas) which can influence attitudes / behaviours
→ e.g. someone might implicitly associate “science” more strongly with “male” than “female”, which can affect their judgments despite their conscious beliefs
Implicit stereotypes
def: automatic application of stereotypical attributes (race, gender, age) to an individual, without conscious awareness
→ e.g. despite believing in equality, one might still unconsciously view a man as more assertive than a woman
In-group bias
def: tendency to favour and allocate more resources to members of one’s own group
→ e.g. manager gives the best project opportunities to team members they socialise with outside of work, rather than based on skill
Information bias
def: tendency to seek info even when it cannot affect action or is irrelevant to the decision, just because it creates an illusion of control or certainty
→ e.g. research every possible detail about minor medical symptom online, causing high stress and anxiety, even though you could just call a doctor and confirm
Insensitivity to sample size
def: failing to account for the size of a sample when judging its reliability
→ e.g. hearing that 3/4 dentists recommend a toothpaste, believing it’s a robust fact, ignoring that only 4 dentists were surveyed
⇒ basically too quick generalisation, jumping to conclusions
Irrational escalation (Escalation of commitment)
def: increase investment in a failing course of action to justify prior investments, often to avoid admitting a mistake
→ e.g. a company keeps on pouring money into a failing product to try to make back its initial investment, rather than cuttings its losses
Just-world hypothesis
def: assumption the world is fundamentally fair, thus “people get what they deserve”, “everything happens for a reason”, “you reap what you sow” — basically actions will necessarily have morally fair and fitting consequences for the actor
⇒ which lead to blaming victims for their misfortune
→ e.g. you do good, you’ll receive good ⇒ so work hard and be nice
but if you ever receive bad, it’s because you must have done something bad too, you deserve it too
→ e.g. someone who was assaulted = must have been careless or “asked for it” to make sense of the injustice
Law of narrative gravity
def: the pull toward simpler, more coherent and emotionally satisfying stories over complex, ambiguous truths
→ e.g. clear, heroic narrative of a “lone genius inventor” >>> messy, collaborative reality of technological innovation
⇒ yeah in brief, people like the “wow!” and movie-like stories over realistic, boring, not super catchy narratives
Law of the instrument (Maslow’s hammer)
def: over-reliance on a familiar tool / method, ignoring more suitable alternatives
→ e.g. “if you have a hammer, everything looks like a nail”
→ e.g. marketing analyst tries to solve every business pb with a survey, even when others methods are more suitable such as financial analysis or product redesign
other names: Golden hammer, Law of the hammer
Less-is-better effect
def: situational reversal of preference when a smaller, lower-quality item is preferred over a larger, higher-quality one when evaluated separately (but not together)
→ e.g. you receive a gift and you’re like “that’s sick love that so much”, then you receive another gift later, that is more expensive even “hm ok, well seems pretty meh”
⇒ perception is context-dependent
Leveling and sharpening
def: memory distortions where details are lost (leveling) and certain features are exaggerated (sharpening) to fit a schema or narrative over time
→ e.g. remembering a childhood visit to a theme park as “perfectly sunny” (sharpening one feature) while forgetting the long lines (leveling other detail)
Levels of processing effect
def: memory strength is determined by the depth of mental processing, ie deeper, semantic analysis leads to stronger memories than shallow, sensory analysis
→ e.g. you remember a word better if you think about its meaning (semantic) than if you just notice its font or colour (shallow, sensory)
List-length effect
def: percentage of items correctly recalled from a list decreases as the length of the list increases
→ e.g. you can recall 80% of a 10-word list = 8 words, vs. 40% of a 30-word list = 12 words, so lower percentages but higher absolute counts!
Loss aversion
def: psychological pain of losing is 2x as powerful as the pleasure of gaining an equivalent amount, thus people prefer avoiding losses to acquiring gains
→ e.g. the idea of losing 100… finding 10$ in the streets is oh well yay but accidentally losing 10$ is SUCH A DISASTER ⇒ the concept of losing is simply 2x more intense in terms of emotional impact
Magic number 7+-2
def: observed average limit of items a person can hold in their short-term memory
→ e.g. most ppl can immediately recall between 5-9 random digits correctly after hearing them once
Masked man fallacy (epistemic fallacy)
def: incorrectly concluding that two things are not identical because they have different properties under different descriptions
→ e.g. i know who my father is, i don’t know who the masked man is, therefore the masked man cannot be my father ⇒ even though the first two premises are true, the conclusion could be very false, in fact it is missing the point that not all possibilities are covered with the knowledge of the first two premises — not enough evidence / knowledge to jump to conclusions or shortcuts
Memory inhibition
def: process by which the activation of one memory can actively suppress the recall of related competing memories
→ e.g. trying to remember a former colleague’s name might be harder if you have just been thinking about a current colleague with a similar name
Mental accounting
def: treat money differently based on its source or intended use, rather than seeing all money as equally spendable
→ e.g. spending a $50 birthday gift card is more than fine, but you’re extra careful about sending this same amount from your paycheck on the same item
Mere exposure effect
def: developing a preference for things simply because you are familiar with them
→ e.g. a music you initially disliked grows on you, maybe a bit similar to desensitisation then?
Misattribution of memory
def: correctly remembering an event / fact but incorrectly attributing it to the wrong source / time / place / person
→ e.g. you remember a funny story a friend told you, but you actually read it online
very much linked to Source confusion
Misinformation effect
def: recalling an event with less accuracy due to exposure to misleading information after the event
→ e.g. witness who initially saw a blue car recalls it was red after hearing someone describe it this way
sounds like Suggestibility, but not necessarily active communication, can be more passive here
Modality effect
def: tendency for immediate recall of the final items in a list to be better when the list is heard (auditory) than when it is seen visually
→ e.g. hearing > reading apparently, cause more natural modality maybe
similar to Picture superiority effect
Money illusion
def: tendency to think of currency in nominal (face value) terms rather than real (inflation adjusted) terms, focusing on the number rather than its purchasing power
→ e.g. being happier with 4% raise when inflation is 5% than 2% raise with 0% inflation, even though first one is -1% decrease vs. +2% increase of purchasing power in reality
Mood-congruent memory bias
def: more easily recalling memories that match your current emotional state
→ e.g. recalling sad memory when you’re sad probably
Moral credential effect
def: when a past good deed makes a person/group feel licensed to act less morally in the future without threat to their self-image
→ e.g. company that promotes eco-friendly policies, thus earning “moral credential”, might feel justified in cutting corners on labor standards
Moral luck
def: situation where the moral praise or blame for an action is affected by factors beyond the agent’s control
→ e.g. drunk driver who makes it home safely is judged less harshly than one who hits a pedestrian, despite their identical reckless decision
Murphy’s law
def: an adage (proverb, general truth) stating “anything that can go wrong, will go wrong”
→ e.g. you’re running late for an important meeting, and of course you hit every single red light on the way
Naïve cynicism
def: expecting others to be more biased, selfish, deceitful than they actually are
→ e.g. automatically assuming a colleague’s helpful feedback has an ulterior motive such as to make you feel bad
Naïve realism
def: the belief that one perceives the world objectively, and that others who disagree are therefore uninformed, irrational or biased
→ e.g. thinking “my views are based on facts, so if you don’t agree, you must not be thinking clearly”
⇒ basically thinking you have the universal truth and others might be doing something wrong that lead to them not agreeing with your “common sense”
Negativity bias
def: tendency for negative events, emotions, information to have a greater impact on our memory and perception than positive ones
→ pretty normal because of human evolution, survival instinct to be aware of “negative” stuff more, a.k.a. danger
→ e.g. remember a piece of critical feedback among several compliments more
fun to compare with Fading affect bias
Neglect of probability
def: completely disregarding probability when making decisions under uncertainty
→ e.g. refusing to fly due to fear of crash while willingly driving long distances, which is far more likely to result in injury or death
Next-in-line effect
def: impaired memory for the words / actions of a person immediately preceding you in a sequence, as you focus on preparing your own turn
→ e.g. in a round of introductions, you often forget the name of the person who spoke right before you because you were rehearsing your own introduction
Normalcy bias
def: underestimate possibility or impact of a disaster because it feels unfamiliar or unprecedented
→ e.g. refuse to evacuate during a hurricane warning because major storms have never hit your area before
Not invented here
def: aversions to ideas, products or solutions that originate from outside one’s own group or organisation
→ e.g. a software dev team dismisses a perfectly good, existing software lib and insists on building their own from scratch, wasting time and resources
Observer effect (Hawthorne Effect)
def: people altering their behaviour because they know they are being observed
→ e.g. employees work more productively when the manager is watching, then return back to normal pace when alone
Observer-expectancy effect (Experimenter’s Bias)
def: when a researcher’s expectations unconsciously influence the outcome of an experiment or their interpretation of data
→ e.g. scientist measuring plant growth would give slightly more water (unknowingly) to the plants they expect to grow faster, skewing the results
Occam’s razor (Law of parsimony)
def: (problem-solving principle) among competing hypotheses, the one with the fewest assumptions should be selected i.e. simpler explanation > complex one
→ e.g. “when you hear hoofbeats, think horses, not zebras”
Omission bias
def: viewing harmful inaction as better than harmful action, even with the same outcome
→ e.g. choosing not to vaccinate because of the potential rare side effects vs. risking those with vaccination
- “INACTION”: not vaccinate, no side effect, but high risk of harmful disease
- “ACTION”: vaccinate, rare possibility of harmful side effect, low risk of disease
- choose option 1 > option 2 because inaction can feel more acceptable (less guilty, morally wrong, blameworthy, direct harm)
→ e.g. wagon / trolley dilemma
- “INACTION” of flipping switch: save 5 people, kill 1
- “ACTION” of pushing person: save 5 people, kill 1
- people tend to choose option 1, cause less direct cause of harm, even when inaction can lead to equal/worse consequences
Optimism bias
def: tendency to believe that one is more likely to experience positive events than others
→ e.g. a smoker acknowledges that smoking causes cancer but believes they are personally less likely to get it than the average smoker
Ostrich effect
def: avoiding negative financial info by “burying one’s head in the sand”
→ e.g. refusing to check investment portfolio during a market downturn to avoid seeing losses
Out-group homogeneity bias
def: perception that members of an out-group (a group one doesn’t belong to/identify with) are all similar to each other, while seeing in-group members as individuals
→ e.g. “all the fans of that rival sports team are loud and obnoxious”, while appreciating the diverse personalities of fans in your own group
Outcome bias
def: judge quality of a past decision based solely on its eventual outcome, rather than the information available at the time
→ e.g. someone doesn’t wear a helmet while riding a bicycle, ends up arriving safely; the outcome (positive) might lead others to believe that the decision not to wear a helmet was a good one
→ e.g. colleague made a big investment return in X field, but when interest rates were at a different level; the outcome (positive) might leave others to believe investing in the same field right now would also yield the same result (neglecting the external factors)
Overconfidence effect
def: general overestimation of one’s own abilities, knowledge, control or chance of success
→ e.g. new driver with only a few weeks of experience, extremely confident they can handle driving in a sever snowstorm
Pareidolia
def: perceiving meaningful image or pattern in random or ambiguous visual data
→ e.g. seeing faces in clouds, a figure in a piece of toast, etc.
Part-list cueing effect
def: providing a subset of items from a memorised list, as cues, hinders the recall of the remaining items, which can seem counter-intuitive
→ e.g. if you’re supposed to remember a full list of fruits, and you’re given cues “apple, banana” you might inhibit the recall of the rest of the list “orange, grape” vs. if no hint was given at all
related to Memory inhibition
Peak–end rule
def: tendency to judge an experience almost entirely based on how it felt at its peak (most intense point) and at its end, rather than the total or average of every moment
→ e.g. painful medical procedure not being too bad if the final few minutes are less intense, even if the total pain was high
def similar to Bucket error (Extension Neglect)
or Duration neglect too
Pessimism bias
def: tendency to overestimate the likelihood of negative events happening
→ e.g. patient awaiting test results is convinced they have a serious illness despite the doctor stating the symptoms point to a minor, common condition
Picture superiority effect
def: tendency for pics and images to be remembered better than words (the modality is important)
→ does it mean we are more visual learners by default??? maybe this makes sense, i feel like visuals seem more natural than “words” in human history, thus brain is more adapted to this
→ e.g. easier to remember a logo or diagram than bullet points in a presentation
something similar Modality effect
Placebo effect
def: beneficial effect produced by the patient’s belief in the treatment rather than the properties of the treatment itself
→ e.g. headache improvement after taking a sugar pill they believed was a powerful painkiller
Planning fallacy
def: underestimate time, costs, risks of future actions while overestimating the benefits
→ e.g. student predicts they can write a major term paper in one weekend, it ends up taking two full weeks with multiple all-nighters
Positivity effect
def: tendency for oder adults to prioritise and remember positive information over negative information
→ e.g. elderly person reminisces fondly about the happy memories of their youth while minimising or forgetting the difficulties they faced
Post-purchase rationalisation
def: justifying a purchase after the fact to reduce cognitive dissonance about its value or necessity
→ e.g. buying an expensive watch, justifying the purchase with arguments like “timeless craftsmanship” to avoid facing the possibility of impulsive splurge
Prejudice
def: preconceived opinion or feeling, usually negative, about a person / group that is not based on reason or actual experience
→ e.g. disliking members of a particular religion without ever having interacted with anyone from that group before
Primacy effect
def: tendency to better remember items presented at the beginning of a list
→ e.g. in a list of 15 words, you’re more likely to remember the first 3-4 words than the rest
and its end too, with Recency effect
recency + primacy = Serial position effect
Pro-innovation bias
def: assumption that an innovation should be adopted by all members of a society without the need for adaptation/critique
→ e.g. believe that because a new productivity app works for you, you entire team should adopt it without considering their different workflows
Processing difficulty effect
def: information that is harder to process is often better remembered, as the brain engages more deeply
→ e.g. study material written in a slightly unusual font can improve your recall of it compared to material in a standard and easy-to-read font
Projection bias
def: assume one’s current tastes, preferences and values will remain largely the same in the future
→ e.g. a non-coffee drinker convinced they will never like coffee ever, only to develop a taste for it later
Pseudocertainty effect
def: perceive an outcome as certain when it is actually uncertain, based on how choices are framed in multi-stage scenarios
→ e.g. 2x 50% chance to win 30€ >>> 1x 50% chance de win 45€ because the first one “feels” more certain
Publication bias
def: tendency for academic journals to publish studies with positive, significant or striking results more often than studies with null, negative, or uninteresting results
→ e.g. many studies might find that a new drug has no effect, but only the one study showing a small benefit will get published, which skews public and scientific perception
Reactance
def: urge to do the opposite of what someone tries to make you do, in order to protect your sense of freedom and autonomy
→ e.g. mom says not to wear crop tops, so i’ll wear crop tops
Reactive devaluation
def: devaluing a proposal simply because it originates from an adversary or disliked party
→ e.g. during a feud, you immediately reject your neighbour’s reasonable compromise because you hate them so “if they’re offering this, it must be a trick to benefit them”
reminds me of the previous Not invented here but not just out-group, but adversary
Recency effect
def: tendency to better remember and recall what’s presented to you recently vs. earlier
→ e.g. in a list of 15 words, you remember the last words better than the ones in the middle
and for the first items of a list, Primacy effect
primacy + recency = Serial position effect
Recency illusion
def: tendency to overestimate the importance of recent events, believing that something you’ve just noticed is a recent invention, when it has actually been around for a long time
→ e.g. apparently “woke” is a word that has been used for decades, just that it’s been used in new context recently
Restraint bias
def: overestimate one’s ability to control impulsive behaviour
→ e.g. someone on diet confident they can resist all junk food at a party, but ends up overindulging because they were unprepared for the temptation
Reverse psychology
def: persuasive technique that involves advocating for a belief or behaviour that is opposite to the one desired, with the expectation it’ll provoke Reactance or the desired outcome
→ e.g. mom says “i bet you cannot keep your room clean for more than 1 week” hoping you’ll prove her wrong
Rhyme as reason effect
def: tendency to perceive rhyming statements as more truthful or accurate than non-rhyming ones
→ e.g. “an apple a day keeps the doctor away” >> “eating fruit daily is good for your health” even though first one is not a valid medical advice
Risk compensation (Peltzman effect)
def: tendency to take greater risks when perceived safety increases, potentially offsetting the intended safety benefits
→ e.g. drivers with anti-lock brakes may drive faster, negating some of the safety gains from the new technology
Rosy retrospection
def: tendency to remember past events as being more positive than they actually were
→ e.g. remember a past vacation as being awesome and relaxing while forgetting the arguments and stormy days that also occurred
Sapir-Whorf-Korzybski hypothesis (Linguistic Relativity)
def: the structure of a language affects its speakers’ worldview or cognition
→ e.g. a language with many distincts words for “snow” or “wind” might influence its speakers to perceive these as more distinct categories
Selective perception
def: allowing expectations to influence what one notices in the environment
→ e.g. a worried parent hears only the negative news stories about teen behaviour and overlooks the many positive stories about youth achievements
reminds me of Attentional bias
Self-consistency bias
def: incorrectly remembering one’s past attitudes and behaviours as resembling present ones
→ e.g. an eco-friendly adult recalling themselves as always being concerned about recycling as a child, even though they weren’t
Self-relevance effect
def: tendency to better remember information that is personally relevant or related to oneself
→ e.g. makes sense that you might remember stuff about yourself more than random dates, facts about other stuff
Self-serving bias
def: attribute one’s successes to internal factors (skill, effort) and failures to external factors (bad luck, difficulty)
→ e.g. after acing an exam → “i am so smart” vs. failing → “the questions were terrible”
sounds similar to Ultimate attribution error but for oneself, also similar to Actor-observer bias and Fundamental attribution error
Semmelweis reflex
def: the automatic rejection of new evidence because it contradicts established norms or beliefs
→ e.g. likely used/emerged in medical literature, where Dr. Semmelweis’ hand-washing advice was rejected by doctors who believed they couldn’t be causing infections
reminds me of Conservatism but pushed a bit further, or Continued influence effect
Serial position effect
def: Primacy effect + Recency effect creates a U-shape curve for recall probability across a list
→ e.g. one tends to remember the start and the end of a list, vs. what’s in the middle
Serial recall effect
def: recall of items is better when they must be remembered in the exact order they were presented
→ e.g. easier to remember the alphabet in its order than inverse order
Social comparison bias
def: tendency to dislike and unfairly rate competitors, esp. when they are seen as a threat to one’s own self-eval or status
→ e.g. a hiring manager favouring a less-qualified candidate cause the highly skilled one makes them feel insecure
Social desirability bias
def: tendency to respond to questions in a manner that will be viewed favourably by others, often by over-reporting “good” behaviour
→ e.g. in a survey, ppl over-report how often they exercise, recycle or vote and under-report habits like excessive drinking
Source confusion
def: specific type of misattribution where you forget the true origin (source) of a memory
→ e.g. you think you saw a gun during a crime scene, while in fact you only believed that because someone told you about that later on
Spacing effect
def: psychological phenomenon where information is better remembered if learning sessions are spaced out over time rather than crammed
→ e.g. Spaced repetition systems (SRS) to study a language is a great way to remember the concepts/words effectively and quickly; 30 min a day during a month >>> 15hours during a single weekend
Spotlight effect
def: tendency to believe you are being noticed by others more than you actually are
→ e.g. you have a small stain on your shirt and feel like everyone is staring at it, while most ppl haven’t even noticed
Streetlight effect
def: tendency to search for something only where it is easiest to look, rather than where it is most likely to be
→ e.g. search for a lost key under a streetlight because the light is better there, not necessarily because it’s where they lost them
Status quo bias
def: preference for the current state of affairs, viewing any change from the baseline as a loss
→ e.g. automatically renew the same phone subscription even though there are better options on the market, but this one just feels like the default
Stereotypical bias
def: act of judging an individual based on the perceived characteristics of the group to which they belong
→ e.g. assuming an elderly person isn’t a tech-savvy, a tall person must be good at basketball
Subadditivity effect
def: estimate the probability of the whole to be less than the sum of the probabilities of its individual parts
→ e.g. judging the chance of dying from heart disease (22%) or cancer (18%) as higher tha the chance of dying from any natural cause (58%)
Subjective validation
def: perceiving a vague or general statement as personally meaningful and accurate
→ e.g. def what horoscope is all about, “you sometimes doubt your decisions”, well that’s true for almost everyone (cf. Barnum effect (Forer effect))
Suffix effect
def: disruption of Recency effect when an irrelevant, to-be-ignored item (the suffix) is added to the end of an auditory list
→ e.g. when you hear a list of numbers followed by the irrelevant word “STOP”, it will make it harder to remember the final letter than if the list didn’t have that final irrelevant word
Suggestibility
def: quality of being inclined to accept and incorporate misleading information from external sources into one’s own memories
→ e.g. when people tell you “did you see that xxx”, then you’re more likely to recall that xxx just because you were told that
seems like this one can lead to False memory
Sunk cost fallacy
def: continue a behaviour or endeavour based on previously invested resources (time, money, effort)
→ e.g. finish a boring movie because you paid for it, “i’ve already watched an hour of it, might as well”, even though your time would be better spent doing something else
Survivorship bias
def: concentrate on the people/things that “survived” a process and overlook those that didn’t
→ e.g. studying only successful startups to find “secrets to success” while ignoring the thousands of failed ones that used the same strategies
Swimmer’s body illusion
def: attribute a trait to a certain activity, and not the other way around
→ e.g. believe swimming will give you a tall, broad-shouldered physique, when in fact ppl with that build are more likely to excel at and stick with swimming; kinda the same for basketball and tall people
(so the belief is: you have X trait because you did Y activity
the reality is: you did Y activity and stick to it, precisely because you had X to begin with)
System justification
def: tendency to defend, justify existing social/eco/political systems even when these disadvantage them
→ e.g. choosing to justify and rationalise the systems, the status quo, just because you personally managed to make it, so you won’t recognise the flaws / issues that others might experience and challenge “I made it even in these circumstances, so you should too, it’s part of the game.”
Telescoping effect
def: tendency to misplace recent events further back in time (backward telescoping) or to remember a distant events as more recent (forward telescoping)
→ e.g. you’re convinced you bought something “just a couple month ago” but really it’s been 2 years already (backward telescoping)
Testing effect
def: long-term memory is enhanced when some time is spent retrieving information (via a quiz) rather than just restudying it
→ e.g. flashcards to test yourself > reread notes
Third-person effect
def: belief that mass media messages have a greater effect on others than on oneself
→ e.g. thinking violent video games make other ppl more aggressive, but you’re immune to such influences
Time-saving bias
def: misjudge amount of time that can be saved/lost when increasing/decreasing speed
→ e.g. thinking driving 20km/h over the speed limit on a long trip will save a significant amount of times, when it may only save a few minutes
Tip of the tongue phenomenon
def: temporary inability to retrieve a known word / information, accompanied by a feeling that recall is imminent
→ e.g. trying to remember the name of an actor, “i know it, it starts with a B…”
Trait ascription bias
def: tendency to see oneself as relatively variable in behaviour while viewing others as having more predictable and fixed traits
→ e.g. you think “i can adapt to environments, be outgoing at parties but serious at work” vs. my colleague is “just a shy person in all contexts”
Ultimate attribution error
def: a prejudice-based extension of Group attribution error, where positive acts by an out-group (disliked) are dismissed (as luck) but negative acts are blamed on their character; reverse is true for an in-group (liked)
→ e.g. rival sports team wins (positive) = the referees helped them (external cause)
but your supported team wins (positive) = superior skills (internal cause)
similar to Self-serving bias
Unit bias
def: tendency to perceive a single unit of something as the appropriate amount to consume or complete
→ e.g. finishing all the chips in a bag because it’s there, or a full can of soda cause it’s a unit, not because you’re hungry or thirsty
Isolation effect (Von Restorff effect)
def: when multiple similar items are present, the one that differs from the rest is more likely to be remembered
→ e.g. you might remember 1 girl in a crowd of 100 boys more because she stands out more
Weber–Fechner law
def: a principle in psychophysics stating that the perceived change in a stimulus is proportional to the initial stimulus — small change is noticeable in weak stimuli but the same absolute change is not noticeable in strong stimuli
→ e.g. adding 1 candle to a dark room with 2 candles makes a big perceived difference (50% increase) vs. adding 1 candle to a brightly lit room with 100 candles makes no noticeable difference (1% increase)
⇒ so basically everything is kinda relative to the reference point, and we are much more sensitive to the relative change vs. the absolute value
Well-traveled road effect
def: estimating that travel time on a familiar routine is shorter than on an unfamiliar route of the same (or less) duration
→ e.g. your daily commute feels quick and easy, but new route to a friend’s house that take the same 20min feels much longer and more tedious
Zero sum bias
def: incorrectly view a situation as a zero-sum game (= one’s gain is another’s loss), when it’s not
→ e.g. a colleague gets a promotion and you assume it means there’s one fewer promotion available for you in the future
Zero-risk bias
def: tendency to prefer eliminating a small risk over reducing a larger risk
→ e.g. sounds like local immediate fixes >>> general bigger scope fixes, e.g. taking meds to fix an issue locally at 100% rather than tackling it from the root and mitigate a bigger issue though not 100% fix
Additional Cognitive biases
Action Bias
Affect Heuristic
Ambiguity Effect
Apophenia
Arrival Fallacy
Availability Bias
Belief Perseverance
Cobra Effect
Complexity Bias
Emotional Reasoning
End Of History Illusion
False Compromise Fallacy
Illusory Correlations
Inference Observation Confusion
Naive Realism
Nirvana Fallacy
Novelty Fallacy
Pink Elephant Paradox
Present Bias
Psychological Reactance
Selective Recall
Semantic Traps
Social Proof
Temporal Discounting
Willpower Parado
sources
- https://thedecisionlab.com/biases
- https://www.psychologytoday.com/us/basics/dunning-kruger-effect
- https://upload.wikimedia.org/wikipedia/commons/6/65/Cognitive_bias_codex_en.svg
- https://naviminds.com/cognitive-bias/
- https://en.wikipedia.org/wiki/List_of_cognitive_biases
- https://toolbox.nesslabs.com/index
- https://sketchplanations.com/categories/cognitive-bias
see also:
would be nice to do:
- analyse the different recurrent terms for the list of cognitive biases (fallacy, bias, etc. )
- tendency, perception, memory
- remark: learning about each of those, recurrent thoughts “yeah well that makes sense / this is common sense / so normal?”